Zooming in on shares of SunTrust Banks, Inc. (NYSE:STI), we note that the average target price is presently $75.66. This is the consensus target based on projections provided by the covering analysts polled. Wall Street analysts have the ability to provide price target predictions for stocks that they cover.  Price target estimates can be calculated using various methods.  Many investors will track stock target prices, especially when analysts make changes to the projections. A good research report will generally give detailed reasoning for a specific target price estimate. Some investors may follow analyst targets very closely and use the information to complement their own stock research.

Investing in the stock market has traditionally offered higher returns than other types of investments. With the higher potential for returns, there is also a higher risk factor. Investors typically need to address their own personal risk situation before jumping into the market. Figuring out risk appetite can help when choosing which types of stocks to buy. Some investors will decide that they want to take a chance on certain stocks that have the potential to outperform in the future. Other investors may opt to play it safe and build a portfolio with low risk, staple stocks. 

Checking in on stock price activity for SunTrust Banks, Inc. (NYSE:STI), we have recently seen shares trading near the $63.09 mark. Investors will often track the current stock price in relation to its 52-week high and low levels. The 52-week high is currently $74.71, and the 52-week low is presently $57.21. When the current stock price is trading close to either the 52-week high or 52-week low, investors may pay closer attention to see if there will be a breakthrough that level. Over the past 12 weeks, the stock has seen a change of -15.55%. Going back to the start of the calendar year, we can see that shares have moved -2.32%. Pulling the focus closer to the past 4 weeks, shares have seen a change of 3.72%. Over the past 5 trading days, the stock has moved 0.22%.

Taking a quick look at analyst opinions, we can see that the current average broker recommendation on shares of SunTrust Banks, Inc. (NYSE:STI) is presently 1.71. Out of the covering analysts polled by Zacks Research, 14 have put a Strong Buy or Buy rating on the stock. 

As earnings season comes into focus, investors will be closely tracking sell-side estimates. According to analysts polled by Zacks Research, the current quarter EPS consensus estimate is currently sitting at 1.4 for shares of SunTrust Banks, Inc. (NYSE:STI). The number consists of estimates provided by 12 contributing analysts. For the last reporting period, the company posted a quarterly EPS of 1.42. The consensus estimate for last quarter before the earnings report was 1.38. Looking out further to the next quarter EPS estimate, the consensus is currently resting at 1.29. This consensus estimate includes 9 analysts taken into consideration by Zacks. Shifting the focus to the current fiscal year EPS estimate, the number is currently 4.05. Widening the gaze to the next fiscal year, we can see that the consensus EPS estimate is presently 5.72.

Investors who are new to picking stocks may find themselves tempted to buy shares that have been recently rising the most. Although the traditional advice is to buy low and sell high, novice investors often do just the opposite. Buying a particular stock just because it has been rising recently may end up leaving the investor shaking their head down the road. Expecting that a stock will continue to ride the wave higher can lead to disappointment when momentum suddenly shifts. Studying the fundamentals of a certain company can help the investor gauge if the stock is a worthy buy at current levels.

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